Andrea Kereliuk

Experience

Lead Product Manager, Hudl

April 2026 - Present

Senior Product Manager, April 2024 - April 2026
Product Manager, February 2022 - April 2024

• Lead end-to-end platform strategy across volleyball, basketball, and ice hockey — building the core data platform that gets coaches, athletes, and analysts from raw footage to meaningful insight, faster
• Define and drive 3-5 year product roadmaps for markets at the highest levels of sport, working directly with video coordinators, analysts, and coaching staffs across NBA, NHL, and NCAA programs to ground product decisions in real-world workflows
• Led the post-acquisition integrations of Instat and Balltime into the Hudl ecosystem, aligning competing priorities across engineering, product, and commercial teams to deliver a coherent platform strategy and incorporate Balltime's AI data generation at scale
• Own the full loop from defining success metrics and KPIs to building SQL-based monitoring dashboards in Redshift, ensuring strategic goals are always grounded in measurable outcomes
• Orchestrate cross-functional go-to-market strategies with engineering, sales, provisioning, marketing, and legal teams to launch new product lines and features

Product Manager & Head of Partner Success, iwoca

June 2020 - January 2022

Technical Account Manager, June 2019 - June 2020

• Originated, built, and led the Partner Success team, responsible for helping businesses deliver SME lending through integrations with iwoca's Lending API — providing direct technical API support and strategic insight for leading UK and German fintechs
• Owned product discovery, execution, and delivery for OpenLending, iwoca's self-serve lending API platform, including leading discovery and scoping for the Open Lending BCR initiative
• Drove impact through data-led product discovery, external research, stakeholder consultation, and detailed scoping across multiple cross-functional build teams
• Served as the technical liaison between partner engineering teams and iwoca's broker partnerships team, ensuring smooth API integrations and alignment between commercial and technical workstreams
• Mentored new product managers and partner success team members

Technical Solutions Specialist (Contract), Google via Aquent

September 2018 - April 2019

• Provided leadership, original support materials, and direct technical support to Google's recipe partner publishers & internal stakeholders for the launch of the Google Home Hub in the UK, France, Germany, and future EMEA locales
• Acted as technical advisor & project manager to Google's key vertical partners building Actions on Google for the Assistant using Node.js & Dialogflow
• Created internal dashboards and views for cross-functional teams to evaluate the success and status of partner actions via BigQuery

Web Developer (Contract), Filament Creative (now EY Studio+)

October 2017 - January 2018

• Developed a significant portion of an animation-rich feature site for Scholastic
• Integrated the Stripe Payments API into a custom WordPress theme

Front End Developer, ecentricarts (now Reason One)

July 2015 - September 2017

• Jointly created an accessibility 101 presentation and anchored the Q and A for 2017's Q3 Kentico Partner Summit
• Acted as development lead on custom WordPress themes from scratch for non-profit clients
• Helped to standardize npm, Gulp and webpack front end tools in-house by creating original project boilerplates